Tag Archives: harry and david

How the Top Edible Basket Companies Stack Up

Ever notice how Edible Arrangements, Cherry Moon Farms, Golden Edibles, and Harry and David top the page results, generated with the phrase: “edible baskets” on search engines, such as Google and Yahoo? Among frequent gift basket shoppers, online retailers, these leading fruit baskets brands exude distinct features, driving their respective online brand marketing strategy.

  • A Trendsetter

Edible Arrangements shares its niche for carving fruit to resemble a flower with Fruit Flower and the Fresh Fruit Bouquet Company. And still, Edible Arrangements dominates its competitors.

Edible Fruit Baskets: Scoring a Deal and Skirting the Extras

Not all edible fruit basket purveyors feed the bargain hunters thirst for a discount. But among the most recognized fruit bouquet company names, Harry and David, Cherry Moon Farms and Edible Arrangements, there are a few tips to handpick some of these  sweet and tempting deals and promotions.

Seasonal organic fruit is commonly on special at the longest standing fruit bouquet company, Harry and David. As of this posting, a purchase of two-boxes of Oregold Peaches earns a 50 percent discount on the second box. Another juicy edible fruit basket deal at Harry and David is the club membership, available in three, six, nine and 12-month memberships with free delivery (Starting at $99.95) 

Note that most of Harry and David’s organic fruit specials are shipped ripe, meaning that the edible fruit basket’s contents are for immediate consumption. 

Cherry Moon Farms also features

Fruit Basket Franchise Vs. Joining an Edible Fruit Affiliate Program

Which business model do  you prefer a fruit basket franchise  or to become an affiliate of a major edible fruit company brand?

These business opportunities are diametric in day-to-day operations, capital and even marketing. Prospective owners of Edible Arrangements fruit basket franchise have to follow 6 steps before opening a business. Harry and David is focused on developing an online presence relying on the power of affiliate marketing. For this post of Edible Fruit, we’re comparing the aforementioned edible fruit companies business models.

Capital

At Edible Arrangements, the minimum investment to own a fruit basket franchise begins at $140,000. Capital covers fruit inventory, marketing business equipment, monthly commercial rental cost, insurance and other expenditures.

Meanwhile online marketers, who join Harry & David’s affiliate program, need  very little capital to attain a return. With an organic search engine strategy—a miminimal advertising budget affords nominal expenses, starting as low as $200 a month.

Inventory

Edible Arrangements is a fruit basket franchise, whereby owners adhere to certain inventory requirements to fulfill orders made online form other cities. These inventory specifications represent extra operating expenses to accommodate fruit bouquet orders.  Harry and David’s affiliate programs enables online marketers to earn a commission without having to stock the inventory.

Branding

Affiliate programs and a fruit basket franchise authorize its partners and franchisees to use the brands’ intellectual properties to bolster sales. 

Guidelines 

Owning a fruit basket franchises accompanies specific guidelines, such as hours of operation–that members of an affiliate program do not have to maintain. Click here to read a litigation case where franchisees are unsatisfied by an edible fruit company’s store hour policy.  

Profits

Harry and David’s affiliate program compensates online marketers 7 percent per sales referral. Edible Arrangements franchisees profit for the majority of the sale. 

Marketing

Harry and David’s affiliate program presents a  treasure trove of feasible and affordable online promotional methods: social media, newsletters an online publication. Meanwhile Edible Arrangements marketing relies on both online and  the fresh fruit basket franchise’s local market to fuel  sales and profits.

Which do you prefer to own a fruit basket franchise or join Harry and David’s affiliate program?

Knowing the Difference Between Edible Fruit Baskets and Edible Fruit Bouquets

What is the difference between edible fruit baskets and edible fruit bouquets?

Baskets are usually made of straw, bamboo, wood, metal and other sustainable products. Bouquet generally refers to a collection of flowers or edible fruit.  Although edible fruit baskets refer to the consumable goods, it does not necessarily mean the basket is edible.

Long before the Edible Arrangements ® , a fruit bouquet company, known for carving pieces of fruit to resemble the outline of a flower bouquet, fruit baskets were popular house warming gifts. Rather then place orders over the Internet or by phone, people would fill a basket full of fresh fruit, selected at the grocery store.

After Edible Arrangements ® grew in popularity, some people started to refer to the bouquets as edible fruit baskets.    

Which is better to give: edible fruit baskets or an edible fruit bouquet?

The basket versus the bouquet is another story altogether. At certain fruit bouquet companies, such as   Harry and David, or Cherry Moon Farms the edible fruit is not carved. Rather, it is filled with full, fresh fruit selections. For obvious reasons the fruit contained in a basket is not that different.

Apples, pears, oranges are the primary components of a fruit basket. Since these fruits travel better than bananas, plums and peaches, they make for better elements for edible fruit baskets.

Did you know that Edible Arrangements ®, edible fruit baskets are made to order for consumption within 48-hours or less.

If one were to compare the fruit quality of edible fruit baskets to edible fruit bouquet, it would be a toss up. Edible fruit bouquets, where the ingredients are carved, are fresher when the giver opts for an Edible Arrangements that is within a 10-mile radius of the recipient. 

In cases, where the edible fruit company is more than a 30-mile radius, the quality becomes questionable. That’s when Cherry Moon Farms and Harry and David’s edible fruit baskets serve as a savvier choice.

Consumer QA: Edible Fruit Gift Review

Holidays, office parties and house warming celebrations—all make for the appropriate occasion to give an edible fruit gift. But, aside from it’s celebratory qualities, what else do consumers need to know about buying a fruit bouquet? 

Which fruit bouquet company makes the best birthday gifts?

With more than 900 international locations, Edible Arrangement’s offerings are quite different from its leading competitor, Harry and David. While both companies assure

fresh fruit, each features unique inventories, making it subjective issue.

Is there an average cost for edible fruit gifts?

Budget is what makes the edible fruit bouquet such a redeeming gift idea. From $20 to $300, fruit bouquets come in a cornucopia of price options.

 How much should I expect to spend on shipping?

It depends on the company where the edible fruit gift is purchased. In certain cities,  both Harry and David as well as Edible arrangements have brick and mortar store locations, where consumers can bypass the average delivery costs ($10-$25).

If I’m buying an edible fruit bouquet for a pear lover, do any fruit bouquet companies sell baskets filled with pears?

Although Edible Arrangements are comprised of grapes, strawberries, apples, cantaloupes, and other fruits, they do not contain pears. However, Harry and David owns a pear orchid that is organically certified.

Is the average edible fruit gift high in caloric value?

Produced and provided by a wealth of companies,  there are not any average caloric values for the edible fruit gift.

Are all  fruit bouquets made up of organic fruit?

Not all edible fruit gift are developed are made of organic fruit.  As mentioned in the previous questions, Harry and David is the only major retailer of gift baskets that includes organic certified pears.