In an effort to thwart the diminished sales effect of the current economy, the edible fruit company,  known as Edible Arrangements (R) introduced a wealth of consumer centric offerings. While the store maintains its online catalog, some 900 stores endured a myriad of operational modifications and enhancements:

Extended hours.

The edible fruit  company is opened seven days a week, that’s one extra day from its previous schedule.  The weekend hours are convenient for last minute shoppers, presenting 8 to  5 Pm hour on Saturday.Franchises have a 5-hour minimum requirement on Sunday. During the weekdays, the store opens at 8 AM and closes at 7 PM.  

100 % Convenient Satisfaction

‘Fruit In A Flash.’ is another consumer driven initiative that the edible fruit company introduced this year. Consumers have the ability to customize the fruit bouquet. Unlike the time needed to order a birthday cake, Edible Arrangement’s fast fruit bouquet concept eases party planning.

Fresh Quotient

Edible Arrangement’s Fruit in a Flash maintains the fruit company’s brand agenda, warranting Quality Guarantee, which ensures that consumers are completely satisfied with the fruit boquets quality.

New Countries
In August 2010, the fruit bouquet company intensified its retention to 10 countries outside of the United States. With a fresh crop of stores slated for the Republic of India, the signage of the new Master Franchisee deal with Hiten Bajaj marks the fruit bouquet company’s first induction into one of the fastest growing emerging markets.

Economic Resiliency

Although the economy downturn in March of 2008 kindled one of the edible fruit company’s first stores, Edible Arrangements has maintains solid sales, with $300 million in revenue in 2009.