Tag Archives: Fruit Basket Franchise

Fruit Basket Franchise Vs. Joining an Edible Fruit Affiliate Program

Which business model do  you prefer a fruit basket franchise  or to become an affiliate of a major edible fruit company brand?

These business opportunities are diametric in day-to-day operations, capital and even marketing. Prospective owners of Edible Arrangements fruit basket franchise have to follow 6 steps before opening a business. Harry and David is focused on developing an online presence relying on the power of affiliate marketing. For this post of Edible Fruit, we’re comparing the aforementioned edible fruit companies business models.


At Edible Arrangements, the minimum investment to own a fruit basket franchise begins at $140,000. Capital covers fruit inventory, marketing business equipment, monthly commercial rental cost, insurance and other expenditures.

Meanwhile online marketers, who join Harry & David’s affiliate program, need  very little capital to attain a return. With an organic search engine strategy—a miminimal advertising budget affords nominal expenses, starting as low as $200 a month.


Edible Arrangements is a fruit basket franchise, whereby owners adhere to certain inventory requirements to fulfill orders made online form other cities. These inventory specifications represent extra operating expenses to accommodate fruit bouquet orders.  Harry and David’s affiliate programs enables online marketers to earn a commission without having to stock the inventory.


Affiliate programs and a fruit basket franchise authorize its partners and franchisees to use the brands’ intellectual properties to bolster sales. 


Owning a fruit basket franchises accompanies specific guidelines, such as hours of operation–that members of an affiliate program do not have to maintain. Click here to read a litigation case where franchisees are unsatisfied by an edible fruit company’s store hour policy.  


Harry and David’s affiliate program compensates online marketers 7 percent per sales referral. Edible Arrangements franchisees profit for the majority of the sale. 


Harry and David’s affiliate program presents a  treasure trove of feasible and affordable online promotional methods: social media, newsletters an online publication. Meanwhile Edible Arrangements marketing relies on both online and  the fresh fruit basket franchise’s local market to fuel  sales and profits.

Which do you prefer to own a fruit basket franchise or join Harry and David’s affiliate program?

What Does It Take to Own a Fruit Basket Franchise?

Edible Arrangements and Fruit Flowers typify the nation’s most recognized fruit basket franchises. As the vying companies present similar edible fruit baskets and franchise opportunities, the following facts describe pertinent details to investing in a fruit basket franchise. 

  • Fifteen states currently regulate the purchase and sale of fruit bouquet franchises. Franchisors have to adhere to pre-sale registration and disclosure compliances. (These states include Illinois, Indiana Michigan, Minnesota, Wisconsin, North Dakota, South Dakota, Oregon, California, Hawaii, New York, Virginia, Washington, Maryland and Rhode Island).
  • The prospective fruit bouquet franchisee should have a minimum of $150,000 of cash reserves to invest in a fruit basket franchise.
  • The annual cost to insure a fruit bouquet company ranges from $14 K to $30 K, depending on the city and state. That’s a median expense of $2,250 a month.

 A minimum of $15,000 is necessary for the initial inventory at Edible Arrangements.


Both Edible Arrangements and Fruit Flowers educate franchisees how to

  • Make purchasing decisions
  • Hire staff
  • Administer the delivery  process
  • Plan and execute the marketing strategy
  • Manage and track profits and bookkeeping


Becoming a franchisee for the edible fruit company, Edible Arrangements, entails a five step process. During the first step a prospective owner reviews disclosures and the company’s policies and procedures. Writing a business plan, securing financing and attending an orientation encompass the next phase before the franchisee is approved to open a store.

  • In order to use the brands and licenses of a fruit basket franchise, such as Edible Arrangements or Fruit Flower.com franchises remit an initial franchise fee, ranging from $20,000 – $30,000.
  • The business equipment and  fruit bouquet devices needed to start a fruit bouquet company  represents a minimum of $48,000 in start-up expenditures.