Tag Archives: Edible Arrangement

Fruit Basket Franchise Vs. Joining an Edible Fruit Affiliate Program

Which business model do  you prefer a fruit basket franchise  or to become an affiliate of a major edible fruit company brand?

These business opportunities are diametric in day-to-day operations, capital and even marketing. Prospective owners of Edible Arrangements fruit basket franchise have to follow 6 steps before opening a business. Harry and David is focused on developing an online presence relying on the power of affiliate marketing. For this post of Edible Fruit, we’re comparing the aforementioned edible fruit companies business models.

Capital

At Edible Arrangements, the minimum investment to own a fruit basket franchise begins at $140,000. Capital covers fruit inventory, marketing business equipment, monthly commercial rental cost, insurance and other expenditures.

Meanwhile online marketers, who join Harry & David’s affiliate program, need  very little capital to attain a return. With an organic search engine strategy—a miminimal advertising budget affords nominal expenses, starting as low as $200 a month.

Inventory

Edible Arrangements is a fruit basket franchise, whereby owners adhere to certain inventory requirements to fulfill orders made online form other cities. These inventory specifications represent extra operating expenses to accommodate fruit bouquet orders.  Harry and David’s affiliate programs enables online marketers to earn a commission without having to stock the inventory.

Branding

Affiliate programs and a fruit basket franchise authorize its partners and franchisees to use the brands’ intellectual properties to bolster sales. 

Guidelines 

Owning a fruit basket franchises accompanies specific guidelines, such as hours of operation–that members of an affiliate program do not have to maintain. Click here to read a litigation case where franchisees are unsatisfied by an edible fruit company’s store hour policy.  

Profits

Harry and David’s affiliate program compensates online marketers 7 percent per sales referral. Edible Arrangements franchisees profit for the majority of the sale. 

Marketing

Harry and David’s affiliate program presents a  treasure trove of feasible and affordable online promotional methods: social media, newsletters an online publication. Meanwhile Edible Arrangements marketing relies on both online and  the fresh fruit basket franchise’s local market to fuel  sales and profits.

Which do you prefer to own a fruit basket franchise or join Harry and David’s affiliate program?