Internet traffic reports illustrate a 35 percent spike in the gift and online retailers, including fruit basket franchises. And among the leading contenders, fruit basket shops are cropping up throughout the U.S. Edible Arrangements, Fruit Flower.com and Provide Commerce sustain growth, online exposure and expansion.
Fresh fruit basket franchise, Edible Arrangements is currently testing a new improved business model with its Edible to Go Franchises. The new Edible to Go locations will be launched in Louisville, KY, Philadelphia, and Chandler Arizona. Expansion plans on the West Coast are in the works.
Edible Arrangements stands apart from other fruit basket franchises in that it has a prominent online and a tangible presence.Offering a wealth of different fresh fruit bouquets, Edible Arrangements accommodates the last minute party shopper, or anyone craving a piece of juicy fresh fruit. Open 7 days a week with extended hours, Monday through Friday, Edible Arrangements’ exposure spans 1100 fruit basket franchises throughout the world.
Edible Arrangements dominant online presence tripled its site exposure, bringing in 1.8 million visitors.
Provide Commerce, the company which owns Shari’s Berry’s and Cherry Moon Farm attracted the greatest traffic among gifts and flower online retailers. While the company is not a fruit franchise, the company’s exposure is due in part to its affiliates and the company’s strategic online marketing. There were a total of 7.6 million visits during January 2013 and February 2013.
On the Internet the fruit basket franchise, Incredible Franchise Corporation who is exclusive franchisor of Fruit Flowers.com, conceived the fresh carved fruit, arranged to resemble a bouquet of flowers long before Edible Arrangements joined the specialty food gift sector. The concept was born in a suburb of Philadelphia in 1984. With its solid presence in the Southwest, Midwest, New Jersey, Florida, Pennsylvania, the fruit basket franchises’s expansion plans in Washington DC.
This fall, the FruitFlower.com will open a new franchise in Washington DC, in the Ballston Corridor.
Franchises, such as Red Mango, a yogurt and fresh fruit smoothie chain, just opened its 250th store, with expansion plans slated for Kalamazoo.