This week’s news on edible fruit covers three different stories of the consumer food business. As one edible fruit exporter and a family owned orchard brace to juice profitability with new marketing efforts, one edible fruit company focuses on a philanthropic cause.
Edible Fruit Exporter
For more than a decade, Citrusdal, South Africa has been exporting its finest clementines, navel and cara cara oranges to America. Supplying stores such as Whole Foods, Costco, and Walmart to name a few, each export undergoes a 24-hour quarantine in a cold treatment to thwart any traces of the false codling moth.
The export time of year runs from now through October. This season King Citrus, a mascot of the the South Africa export, will be touring retailers around the U.S.
Edible Fruit Producer / Orchard
The R.W. Knudsen Family orchard has created an interactive orchard for customers to visit online. Quizzing visitors on the weight used to produce one bottle of its Just Black Cherry juice, the company’s intelligent marketing strategy makes it clear that 2.5 pounds of cherries creates one bottle of the juice.
The Orchard tour also explains how its bottled juices are void of preservatives, sugar and other additives. RW. Knudsen produces its juice through a pressing technique that captures each cherry’s tart and sour flavor. The fresh fruit juice company uses a similar process to manufacture its extensive line of other popular fruit juices, such as its “Organic Just cranberry,” Just Blueberry Juice, and Organic Just Tart Cherry.
A representative of the R.W. Knudsen Family orchard says that the scientific reference to black cherry is prunus serotina.
However, the orchard tour did not explain how black cherries grow on a drought tolerant, deciduous tree, reaching maturation in August. Or how, the edible fruit calls for fertile moist soil to grow up to +90 feet tall and 50 feet wide.
Edible Gift Basket Company
In other edible fruit business news, the Fruit Company hosted its annual entrepreneur award benefit, dubbed the Roy Webster, Memorial Scholarship. Several high school graduates. continuing education at a college or university received $1000.
Perhaps. the recipients received their check in one of the company’s signature edible fruit baskets.