Some Fruit Bouquet Companies Quench Consumers Thirst

Every five or so years, entrepreneurs seem to develop adaptable, but lovable  franchise business models. As edible gift baskets continue to boast solid revenues, smoothies and frozen yogurts have been quietly growing popularity in communities across America and among new franchise owners.

Red Mango, a  national self serve frozen yogurt franchise recently announced that it plans to roll out  a distinctive line of lifestyle focused smoothies. Consisting of 22 brand new flavors, the company has created new offerings appealing to children, health focused, epicures to vegans.

Based on iBisWorld‘s economic research, frozen yogurt franchises account for $760 million a year in sales. Emerging faster than the U.S. economy’s annual growth, the industry has an annual growth rate of  3.7 percent. Today, the industry employs 3,038 workers.

With headquarters in New York the Fresh Fruit Bouquet Company (FFBC.com) appears to have franchise locations in Jacksonville, NC and Miami, Florida. Among edible gift  basket stores, the FFBC vends smoothies and frozen yogurts under the  trademark “Fruplosion.”

Nonetheless, FFBC.com’s franchise business model is like Edible Arrangements–in that it has a supporting product line of smoothies and frozen yogurt treats.  From 8 AM to closing,  customers find fresh squeezed orange juice on sale at Edible Arrangements’s brick and mortar stores. Fresh fruit smoothies, frozen lemonade  and freshly squeezed lemonade prove to be thirst quenching. Although Edible Arrangements does not make its own line of frozen yogurt, Edible-to-Go locations offer fruit parfaits layered in yogurt and toppings of granola, nuts and edible fruit.

An edible gift basket store  averages between $50 K and $150 K a year in sales. Revenue hinges on the edible gift store’s location, marketing efforts and  selection of products.

Even though, FruitFlowers.com sells comparable edible gift baskets, the franchise is not following Edible Arrangements or the Fresh Fruit Bouquets business model. In other words, the company’s brick and mortar stores don’t sell smoothies, fresh squeezed fruit juices or yogurt.

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