Despite waning consumer sentiment and a looming national tax credit, the greatest name in fruit bouquets, Edible Arrangements is rolling out an ambitious “westward expansion” plan. With nutritional analysts announcing that fruit is America’s most popular snack food, the behemoth fruit bouquet company has plans to open more brick and mortar Edible Arrangements.
Today, Edible Arrangements dominates the fresh fruit basket gift segment. With some 1100 global stores, currently, no other company has carved a niche in fresh fruit baskets. And when Edible Arrangements surfaces on the West Coast, it will not have much competition. Today, six new stores are slated to open in the following cities and states: El Cajon, CA, Bismarck, ND, Sparks, NV, Monterey, CA, Farmington , UT, and Sacramento, CA.
Edible Arrangements has eight brand new fruit bouquets. There’s ‘Cheer me up Bouquet'(™), ‘Congratulations Bouquet’, ‘Love Bouquet’, ‘Thank You Get Well Bouquet’, ‘Confetti Berries Semisweet Chocolate Box’, and another new fruit bouquet called ‘Just Because Bouquet Dipped Strawberries’. All the new chocolate dipped fruit gifts start at $39
Throughout the years, Edible Arrangements has managed to remain one step ahead of the competition. Two years ago, it recognized a niche in wedding desserts, easing some of the planning and diet restrictions at bridal showers, engagement parties and wedding receptions.
Fulfilling corporate gift orders, Edible Arrangements even has a “corporate gift concierge.”
Over the past five years, the company partnered with NASCAR. The NASCAR victory celebration arrangements are collector’s item, starting at $85.
In 2012, the fruit bouquet company turned another milestone when it achieved 500,000 likes.
Perhaps with new store locations, the fruit bouquet company Edible Arrangements’ likable social media following will shadow its westward expansion.