In the fruit bouquet gift industry, as Edible Arrangements upholds a household name, one of its contenders touts freshness. Golden Edibles exudes a refined brand identity, showcasing quality fruit paired to Belgium chocolate and a freshness guarantee.
In an industry, whereby most fruit bouquet companies present an order it and we’ll deliver it wherever and to whomever, Golden Edibles terms of service convey another story. An example is the gift seller’s “Signature release.” It outlines transparent delivery policy, which reads:
Signature release: All orders are shipped signature release, unless otherwise indicated. Due to the perishable nature of our foods, please review and follow the handling instructions on or inside your shipping box. (1)
Note: If a signature is requested and the recipient is not at home to sign, the package will not be delivered until the following day risking freshness and peak flavor. For that reason adopted a Signature Release which helps you get your package delivered on time with the highest quality results. We recommend notifying the receiving party about your delivery and the perishable nature of the product.
In contrast, Edible Arrangements fruit bouquet company franchise delivery terms, tend to make one read between the lines:
Edible Arrangements states: For Residential deliveries, please be aware that in the event that someone is not available to receive a shipment sent via UPS, your package will be left in a location deemed by the UPS driver to be secure, at their discretion. UPS may also choose to leave your package with a neighbor. (2)
Additionally Golden Edible’s commitment to freshness is evident in its comments and reviews eOpinions. In terms of positive and negative reviews, the Davie, Florida based fruit bouquet company showed a higher ratio of glowing feedback. In contrast, Edible Arrangements discontent customer comments appear to hinge on the franchise and almost break even between discontent and satisfactory reviews.
On its website, Golden Edibles illustrates the importance of notifying the recipient. Since some commercial properties have accept deliveries in one designated area. The edible fruit bouquet company warns the sender how the gift could end up in one of these areas. It’s details like this that leverage the company’s ability to maintain their freshness guarantee.
1) Golden Edibles, WEBSITE, “Shipping policies” http://www.goldenedibles.com/Shipping-Policies,
2) Edible Arrangements WEBSITE Shipping policies, http://www.ediblearrangements.com/Legal/ShipmentPolicy.aspx