Between its top page ranking on major search engines and headlines news, Edible Arrangements tends to standout amongst its competitors of edible basket companies. Nonetheless, Fruit Flower.com, a contending fruit bouquet company quietly upholds a compelling history, and a comparable business model to Edible Arrangements.
Contrary to the popular misconception that Edible Arrangements was the pioneer of the fresh fruit carved to resemble a floral arrangement, the Fruit Flower.com back story commences 15 years prior to Edible Arrangements documented history.
Founded by Susan Ellman and Ellen Davis, Fruit Flower originated from a duo partnership. The concept of edible fruit bouquets started in its founder’s kitchen as a novel concept for party planning in 1984. In its infancy the edible basket company was dubbed as Incredibly Edible Delites, Inc.. The fruit bouquet company launched franchises in 1993 inWestville,New Jersey.
Conversely, the timeline of the edible basket company website indicates that Edible Arrangements opened their doors for business in 1999. Established by cousins, Fariq Farid and Kamran Farid, In 2001, the fruit bouquet company ushered in its first franchise inWaltham MA in 2001.
Although Edible Arrangements made its footprint several years after Fruit Flowers, today, the fruit bouquet company has more than 1000 franchises worldwide.In comparison, Fruit Flower franchises occupy eight states.
As for transparency in fruit bouquet delivery costs and gifts, Fruit Flower outlines its terms of service clearly. Edible Arrangements does not outline details pertaining to its guarantees. Instead the fruit basket company infers customer satisfaction via Certified Happiness (SM) commitment.
Even with its’ Facebook page, website and affiliate,Fruit Flower’s online presence is not as prominent as Edible Arrangements. Nonetheless, in terms of quality and freshness, the jury is out on both edible fruit basket companies.