Ever notice how Edible Arrangements, Cherry Moon Farms, Golden Edibles, and Harry and David top the page results, generated with the phrase: “edible baskets” on search engines, such as Google and Yahoo? Among frequent gift basket shoppers, online retailers, these leading fruit baskets brands exude distinct features, driving their respective online brand marketing strategy.
- A Trendsetter
Edible Arrangements shares its niche for carving fruit to resemble a flower with Fruit Flower and the Fresh Fruit Bouquet Company. And still, Edible Arrangements dominates its competitors. It has more than 1000 brick and mortar stores in 15 countries.
Online, the edible basket company maintains an engaging, socially oriented and SEO presence. The brand also happens to own two domains, DippedFruit.com and EdibleArrangementsCoupons.com, leveraging its internet exposure. Moreover, Edible Arrangements business model proves quite successful, given its consistent comp sales, spanning 11-years, and counting.
- The Classic
With its origins chronicling the Great Depression, Harry and David remains a classic purveyor, specializing in organic pears. Although the fruit baskets contain other goods, such as an assortment of nuts, sweet and salty snacks, Harry and David brand garners a reputation for vending quality along with Royal Rivera Organic Pears and kosher products. Given its decades as an edible basket company, Harry and David has managed to weather financial turbulence and to remain among the top five edible fruit sellers in the industry.
From the packaging to the cultivation process, the fruit basket company Golden Edibles embodies the luxury brand of edible fruit bouquets. Consumer’s select between gift baskets wrap designs, handpicked organic fruit and hand dipped Belgian chocolate. Touting its attention to the organic produce, Golden Edibles is in good company with its family of trademarks: Indulged, The Chocolate Covered Company and Incredible Berries.
- Variation of Gift Baskets
Consumers, looking for a deal or in search of an edible basket or novelty gift basket, discover hundreds of choices at Cherry Moon Farms. Generally, the website features an assortment of gift baskets of all types. Some include body gel, a bottle of wine, and of course fruit to name a few. The highlight is Cherry Moon Farms features discounted inventory.