What does a fruit basket company earn when it melds a proven business model and a relished brand backed by consumer amicable offerings? The fruit bouquet company, Edible Arrangements measures sales results base on growth, profits and brand awareness in 2012.
Edible Arrangements, the pioneer of fruit basket company franchising is already illustrating the indications of a fruitful year. Across many media channels and financial reports, Edible Arrangements has managed to minimize closures while keeping franchises in business.
The business magazine, Forbes ranked Edible Arrangements among the ‘Top 20 Franchises for the Buck.’ Forbes based the ranking on various metrics, including: closure rate over the last three years, domestic growth, average initial investment, locations. The criteria evaluated some 110 different franchises.
In Edible Arrangements franchise news, fruit basket company owners opened a second store in Kirkland Washington, after owning the first store in Bellevue just 24 months prior. The same fruit bouquet company also earned the ‘highest sales award.”
In other news regarding the fruit bouquet company, Edible Arrangement’s website won the nomination for the “Internet Retailer Hot 100 list for 2012. ” The award was namely due to its use of the “countdown banner,” promoting same-day orders, made by 5 p.m. Edible Arrangement’s vice president of E-commerce, Katilin Reiss, shared that the site has a high click-through rate of some 100,000 times a month.
Some believe Edible Arrangements extended hours and same day delivery options amped up sales results allowing the franchise to weather the tumultuous economic climate of 2009 – 2011.
The International Franchise Association Educational Foundation reports: One out of every seven franchise business owners is a veteran.
Nonetheless, the international fruit basket company, Edible Arrangements is currently enticing U.S. veterans with a lofty $10,000 discount off of its original franchise fee.