These business opportunities are diametric in day-to-day operations, capital and even marketing. Prospective owners of Edible Arrangements fruit basket franchise have to follow 6 steps before opening a business. Harry and David is focused on developing an online presence relying on the power of affiliate marketing. For this post of Edible Fruit, we’re comparing the aforementioned edible fruit companies business models.
At Edible Arrangements, the minimum investment to own a fruit basket franchise begins at $140,000. Capital covers fruit inventory, marketing business equipment, monthly commercial rental cost, insurance and other expenditures.
Meanwhile online marketers, who join Harry & David’s affiliate program, need very little capital to attain a return. With an organic search engine strategy—a miminimal advertising budget affords nominal expenses, starting as low as $200 a month.
Edible Arrangements is a fruit basket franchise, whereby owners adhere to certain inventory requirements to fulfill orders made online form other cities. These inventory specifications represent extra operating expenses to accommodate fruit bouquet orders. Harry and David’s affiliate programs enables online marketers to earn a commission without having to stock the inventory.
Affiliate programs and a fruit basket franchise authorize its partners and franchisees to use the brands’ intellectual properties to bolster sales.
Owning a fruit basket franchises accompanies specific guidelines, such as hours of operation–that members of an affiliate program do not have to maintain. Click here to read a litigation case where franchisees are unsatisfied by an edible fruit company’s store hour policy.
Harry and David’s affiliate program compensates online marketers 7 percent per sales referral. Edible Arrangements franchisees profit for the majority of the sale.
Harry and David’s affiliate program presents a treasure trove of feasible and affordable online promotional methods: social media, newsletters an online publication. Meanwhile Edible Arrangements marketing relies on both online and the fresh fruit basket franchise’s local market to fuel sales and profits.
Which do you prefer to own a fruit basket franchise or join Harry and David’s affiliate program?